Lord of the Rings Online Doubled the Revenue after Changed to F2P

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Lord of the Rings Online Doubled the Revenue after Changed to F2P

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     After the success of DDO's F2P try, Turbine's another MMORPG Lord of the Rings Online went the same way last month. Do you still remember Gandalf's word "You Shall not Pay"? 2 months passed, F2P LOTRO has succeeded to double the revenue while welcomed over a million new accounts. LOTRO's Executive Producer Kate Paiz revealed that at GDC Online 2010. It seems that microtransaction will be a good choice if a company wants to boost the revenue.
     In fact Turbine doesn't carry out the traditional F2P mode for DDO and LOTRO, it's actually a hybrid mode that both F2P and subscription options are available for players. According to Turbine, their paid subscribers didn't reduce after the switchover, and DDO's paid subscribers even got doubled.
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